3 Ways to Create Shareable Content
At any stage of your blog’s life, and especially in the beginning, a huge amount of your blog’s growth depends on how much it gets shared. This can either be through social media or through other blogs and publications. Sharing is what exposes your blog to new readers and audiences.
Why Quality Beats Quantity When You Make Your Content Shareable
Not only does shareable content help you grow your blog, but it will also maximize your time and effort. When it comes to blogging, if you can create quality content, you don’t have to pump out posts every single day. If your post has “legs”, meaning it gets shared beyond your audience and continues to get viewed and engaged with long after it’s posted, then the need for creating brand new blog posts every day diminishes.
Here’s an Example:
1 amazing blog post per week that gets 50 shares and as a result, thousands of page views, is more valuable than 3 per week that only get 10 shares each. Plus if you ensure that each post is up to a higher standard, it’s okay that there will be less of them. When a new reader visits your website they will only see the best of the best because that’s all you share.
In short, if you want to see your blog grow, making it “shareable” is pretty damn important. You’ll hear the advice “make it shareable” from everyone and their momma, but few people go into more detail than that. See, that’s all fine and dandy. “Make it shareable” seems like a great idea until you sit down and realize how ambiguous and unhelpful that phrase can be without any context.
So we’re here today to give you the why’s and the how’s of making a shareable blog post.
Why do people share?
Think of the last time you shared something. Why was that? Was it because it struck a chord and you wanted people you knew to feel the same way? Was it because it solved or raised an important issue that you wanted other people to know about? Did it make you laugh out loud, so you wanted others to laugh along? Did it highlight a little piece of you, that by sharing, helped you express who you are?
There are a lot of reasons people share content, but almost every reason has to do with the reader and their relationships to other people… aka it doesn’t have much to do with you. This reinforces a point we like to hammer home that your blog is not for you, it’s for your readers. Whenever you create something, always have their needs (and motivations for sharing) at the top of your mind.
People typically share content because it:
- Allows us to say something about ourselves
- Allows us to help entertain or inform other people we care about
- Resonates with us on a meaningful level
So when you write, keep these motivations in mind. Both the information you include, and how you write can help shape content that people will share for those reason.
3 Ways to Create Shareable Content
1.) Create Epic Content
Okay, too obvious? No matter, it’s still the truth. As we discussed in Quality vs. Quantity – only the best is shared. When you stumble across something either funny, useful, or interesting, it’s hard NOT to share – right? That’s the power of epic content.
7 Ways to to Make Readers Want to Share Your Next Blog Post
- Go in-depth into your topic – don’t be afraid to write 1,000 words if you need to
- Provide details and examples so each point is clearly illustrated
- Include links to other great examples and resources on that topic
- Make the post easy to read and skim by using headlines, bullets and graphics
- Provide tips or strategies to help readers take action after reading
- Find a way to put a unique spin on your topic – how can you create something like no one else has?
- Make it entertaining – don’t be afraid to let your personality shine through the writing, people want to learn from people, not generic robots
2.) Make it Easy to Share
This is pretty common sense, right? If you want people to be sharing your content with their audiences, then you want to make it as easy as possible. We can’t tell you how many times we’ve stumbled across a great post only to forget to share or to struggle to share because there were no easy ways to go about it.
I’ve found in my personal experience that I noticed my content getting shared far more once I installed and started using a couple different tools:
So simple and so effective. This little plugin allows you to take a quote from your blog post and turn it into a tweetable link.
This is one of our favorite all-in-one sharing plugins that gives readers the ability to share your post on the most popular social networks with the click of a button.
This tool allows you to install a hover-over pin it button that will show up on your images. That way when someone begins to drool profusely at your vegan chocolate cake all they have to do is scroll over the picture to get that bad boy on their “to-bake” Pinterest board.
3.) Ask for the Share
Finally, don’t be afraid to ask for it! You’ve just created a kick ass blog post that’s undoubtedly helped a ton of people. Ain’t nothing wrong with a little share in return for the favor. As long as you’re not sleazy about your ask then most people will either happily oblige or just ignore it. You can also let your readers know that sharing your post or video or content helps you reach (and help) more people, so you’d be grateful if they shared with anyone who would appreciate it.
Just please don’t use any guilt trips or ALL CAPS or language that sounds too desperate. We’re all classy cats here in BGB.
The Sparknotes Version of Making Your Content Shareable
- Think about your reader’s motivations and what they need.
- Then focus on serious quality (at the expense of quantity).
- Make it easy for readers to share.
- And don’t forget to ask for the share.
Oh and while we’re at it, if you found this post helpful at all, we’d be so grateful if you could share it with your audience if they’d find it helpful.
Unicorns, sparkles. and all that jazz.
What Do You Think:
- Why do you typically share other people’s blog posts?