Social media can feel like the wild wild west at times, but it’s so important to make sure you’re not accidentally annoying your audience and blogging peers. Here are 8 things you want to avoid doing on social media:
As bloggers, we’re all in the same boat. We’re all trying to grow our online presence and have our content reach that perfect reader. And we all know it’s not an easy task. Social media has been a huge game changer for bloggers. Beyond a distribution tool it’s vital for building online communities. (Um, hey what up BGB).
Together as bloggers, we have a very specific social media experience. We belong to various Facebook and Pinterest groups, social outreach is a necessity to our online growth, and we must find strategic, authentic ways to promote when appropriate.
If you’re reading this post, on this blog, you understand that community is one of the most important aspects of [successful] blogging. And with that being said, you are most definitely not alone on your own social media island. Your actions online are permanent and seen by many people, whether it’s the people in your community, your followers, or your potential followers.
That’s why it’s super crucial to make the best online impression and be a helpful, respectful and let’s just say it, classy, blogger.
With a combined 10+ years of experience working in the social media world, we have developed many a pet peeve for certain behaviors online, and can guarantee you that they grind the gears of many other bloggers surrounding you. But more than annoy, these tactics simply don’t work. We’re saving you the time and potential future faux pas. So, we’re begging you, don’t do these things…
1. Liking a million Instagram photos in a row without a comment or a follow.
As stated earlier, social outreach is key to online growth. That means that liking, commenting and following others’ accounts has been proven to increase your social media numbers. However, some people take this too far. The only thing you are doing by liking 1 million of someone’s photos in a row without so much as a comment or a follow is a) pissing them off, b) making yourself look desperate or bored, c) making yourself susceptible to being blocked, or most likely, all of the above.
Instead: Like around 3 photos and combine your likes with genuine comments pertaining to the image. Follow if you like their account!
2. Following just to unfollow.
Following people just to gain a follower, and then unfollowing them to lower your following count is a surefire way to never create a tribe around your blog and brand. It is also a glaring sign that all you care about is gaining followers. (Which are pointless without a true meaningful connection.)
Instead: Follow people who you would enjoy following, and don’t follow those you don’t care for. Simple right? Remember – you’re vibe (aka your actions) attract your tribe.
3. Asking the same question across every Facebook blog group you are a member of.
The majority of bloggers in the groups you are a member of, are members of the other groups you are a member of, too. (Say that 5 times fast). What that means is, and we speak from experience, every person will see your question verbatim over and over throughout each group.
Instead: Choose one group to send your question to. If it is not answered, choose another group to try and find help in. One by one.
4. Using a service that randomly comments on photos for you.
We’re all for finding ways to grow your brand, but be genuine. Time passes and people start to learn the tricks; it’s pretty obvious that a robot made that comment for you. Nobody wants to receive a completely generic comment on a photo that they genuinely wanted to share with their followers. Additionally, that robot can’t tell the difference between photos – it could be a photo sharing a sad moment in someone’s life, and that robot will comment with something like “Cool!” or “Magnificent!” like what happened [in real life] below…
Instead: If you’re looking to save time and grow your audience, by all means, look into hiring a virtual assistant. But, forego the automatic commenting. Instead, search your favorite hashtags and comment on your own.
5. Overflowing group Pinterest boards with your content.
Being what you think may be ‘persistent’ is a great way to get your fellow bloggers to resonate your name with one trait: spammy. If you head to one of your group boards right now and scroll down the page at least twice and it is filled with your own pins, that’s a sign that it’s too much.
Instead: Break up your pinning into little chunks throughout the day. We suggest no more than 3 pins per group board per day.
6. Filling up a group Facebook thread with several of your different blog links.
If somebody asks for a resource in a Facebook group, whether it be a recipe, a blog post on a specific topic, what have you, something we see all too often are people who comment with a number of different links in separate comments, filling up the thread with their own content. Again, spammy.
Instead: If you have a lot of content to share, that’s great! Just be sure to share all of your links in one comment.
7. Reposting someone else’s image without a proper caption tag.
Many times we have seen people share someone else’s photo and giving them credit by tagging them in the actual photo. We love to see you spreading the love, but tagging someone in the photo is not the proper way to give credit.
Instead: Include the credit in your caption (NOT in a comment below) to ensure its visibility to your audience. Example: (Repost @username or Photo by @username)
Remember what confucius said “Instagram with others how you’d like to be instagram’ed with” That was Confucius right?
8. The automated Twitter direct message that is triggered with each follow you receive.
There is not much to say about this one except for the fact that from our perspective, we’ve never once received an auto-response that made us want to do anything… but unfollow that person.
Instead: When you notice someone follows you, shoot them a quick tweet thanking them for a follow with a genuine comment! It definitely takes more work, but it makes you look better and will result in a more engaged audience. Remember at the end of the day quality will always trump quantity. 10,000 unengaged fans are pretty dang pointless.
What do you think?
- What blogging etiquette tips do you have?
- Do you have any blogging pet peeves?