A Blogger’s Guide to Using Snapchat
Why Snapchat Matters for Bloggers
Unless you’ve got your head buried somewhere in the social media sand, you’ve no doubt heard of a little app called Snapchat. What was once seen as an app for teenagers to sext each other, is now one of the fastest growing social media platforms in the market. In one year, Snapchat grew faster than Twitter’s last four years and it shows no sign of slowing down.
Fast Facts About Snapchat:
- Snapchat has 200 million monthly users
- Snapchat has 8 Billion daily views
- 74% of Snapchat users are 34 and under
- 70% of Snapchat users are female
- 55% of Snapchat users use the app every day
Beyond just looking at the statistics, I’m sure you’ve felt a Snapchat shift in your own life, whether it’s for your personal use or blog. Personally I noticed that last summer, probably a handful of 10 or 15 of my Snapchat friends posted stories each day, compared to now in late Spring of 2016 there are at least 40 people’s stories on my feed daily. I haven’t followed many more people, it’s just that now more and more people are using the app every day (and multiple times a day). Snapchat went from being an after thought to being the first or second social media app I check.
If you don’t believe us, next time you go out, whether it’s to a bar, a coffee shop, a concert or a restaurant, take a look at what apps anyone under the age of 35 is using. My guess: Snapchat and Instagram.
Before we get too crazy here are the basics: Snapchat is, in essence, a photo and video messaging app where each photo and video disappears after it has been viewed. You have the ability to send a snap (a photo, video or text) to any of your friends or post it on your “story” which any of your friends or followers can view. Your story disappears after 24 hours and direct snaps disappear after they’ve been viewed.
For a more in-depth snapchat 101 check out this comprehensive article: The Guide to Snapchat
Ok, so everything I make just goes away? Why would I want to be on there if it all goes away?
Great question. The perks of having disappearing content is that it has created a social media platform where the emphasis is on real, authentic experiences that aren’t over curated. That means you don’t have to slave over an Instagram filter or the perfectly crafted tweet. You simply share the world from your point of view without worrying about an onslaught of judgement.
If this all sounds super complicated, I promise it’s not. My suggestion is to go download the app and start playing around. You can add friends via your contacts or their usernames so send some snaps to your best friend and just get to practicing.
Why Snapchat is Great for Bloggers
So hopefully you’re on board with the fact that Snapchat is an important force, especially in the 34 and under crowd. So what does that mean for your social media strategy as a blogger?
Shift from using social media to distribute to creating native content
As bloggers, I think it’s tempting to view social media as a tool to distribute your content. While it can certainly serve that purpose, I believe it’s important to shift your focus from just trying to drive people to your blog and instead focus on adding the most value to your reader wherever they are natively whether it’s on Instagram, Snapchat or Facebook.
It’s all about your relationship with your readers
As a blogger, the most valuable asset you have is not your blog. It’s not your pageviews or your follower count or your subscribers. It’s none of that. The asset with the most value is the trust of your audience. Once you have your audience’s trust you can truly make an impact in their lives because they believe you. Trust is everything.
Snapchat presents and incredible opportunity for building trust with your audience. This platform is perfectly designed to give your readers an insight into life through your lens. It creates an opportunity for you to provide value through education and entertainment in an unfiltered and authentic way. Without the functionality of driving people out of the app, it forces you to create native content for your viewers on Snapchat.
Because of the un-curated, stripped down, in the moment nature of Snapchat, content shared there always feels more close to reality than the picture perfect, curated content on Instagram. In short, your readers will feel like they’re getting to know the real you because they see aspects of your life you may not have shown on any other platform.
How to Use Snapchat for Your Blog
Content on Snapchat, like many other platforms is delivered in the form of photos and short videos. What makes it so special is that they have to be captured using the app in real time. This means you don’t have to have a perfectly produced or staged photo or video. The substance of the content is far more important that the production quality, so don’t try to force it or be perfect.
When it comes to creating content and providing value for your audience on Snapchat (or any platform really) you can split it up into two main areas:
Hopefully much of your content can overlap into both of these areas but it’s a great framework to
10 Ideas for Bloggers Using Snapchat
1.) Share a behind the scenes peek at your your workspace
2.) Do a step by step demo of a recipe from your blog
3.) Share what your recipe development process looks like
4.) Take your viewers on your next grocery shopping trip – what’s your cart look like
5.) Share products or new things you’re loving lately
6.) Turn the camera around and tell a funny, interesting or meaningful story from the day
7.) Show some love by showing off some of the blogs you love reading
8.) Share what a “day off” blogging looks like
9.) Show a view of “behind the Instagram” photo
10.) Give your favorite cooking, fitness, health or random tips or tricks
What do you think?
- Do you use snapchat for your blog?
- What are your favorite kinds of snaps to watch?