Consistency and frequency are key with building your Instagram. Here’s how we create a posting schedule to stay on top of the ‘Gram.
If you’ve heard it once, you’ve heard it a million times: consistency with Instagram (and in life really) is key for success. Over the past month, we’ve been sharing a variety of ways to make the most out of your Instagram. Today, we’re talking about why your Instagram posting schedule is crucial for success, and more importantly how to make one.
No joke friends, posting regularly on Instagram is more than half the battle, which is why we’re huge believers in creating a posting schedule. Before you run to the hills in fear, we’re here to share exactly how to create your ideal schedule for Instagram and how to make it easier for yourself to actually create the content.
How Often Should I Post?
So there’s no single magic number that says how often you should post, however a helpful range is anywhere between 1-3 times a day, every day, depending on your audience and how much content you can realistically produce.
The key to building engagement is building attention and trust with an audience. Building attention and trust can’t happen unless you are in front of your audience on a regular basis. If you show up randomly once a week, first of all, your audience will probably miss your content, and secondly if they do see you, they probably won’t remember who you are. You only grow to know like and trust the people you see on a regular basis. Be that person who never disappoints.
If posting 3 times a day off the bat sounds like a lot to you that’s totally ok. Start with what you can do. Maybe it’s every other day at first, that’s ok. Just be consistently with whatever you’re able to do. Once you feel like you can push yourself a little more, post once a day, then find your rhythm.
One fear I had when I started to post more was “is this too much?” The short answer: it’s not.
The reason is because not every one of your followers is seeing all your posts, in fact you’re lucky if 25% see your posts just based on how often they check Instagram and how many other people they’re following. That means posting three times a day might get you in front of your followers once. So no, it’s definitely not too much. Plus if you are unfollowed by some people, they’re not supposed to be in your tribe anyway, which means stronger engagement in the future.
What Time of Day Should I Post?
The answer lies in your followers. Think about who you’re trying to reach, why, and when those people are scrolling through their feeds. Then show up at that time every day.
In general, people usually check their phones when they wake up, mid afternoon and when they are in bed around 9pm/10pm. However, you also have to account for the different time zones.
We’ve found that posting 7:30-9:30 am EST, 1pm EST and 9pm EST have gotten us a lot of engagement.
However the best way to find out your ideal timing is to test it out. Experiment to see if you get more engagement in the morning or in the afternoon or at night. Spend a couple weeks playing around with timing and jot down notes for particularly engaged times. If you don’t see any huge patterns pick times that work well for your own schedule, that way it makes posting part of your routine and not a hassle.
How Do I Create Enough Content?
Probably one of the biggest hurdles in consistency is actually having the content to post. Obviously, what you create is entirely dependent upon your blog or Instagram page, but here are a couple tips that everyone can apply:
Once you start taking Instagram and blogging seriously, planning becomes not just a nice to have but a necessity. It’s no secret blogging and social media are hugely time consuming and can easily take up all your not-so-free time, but having a plan can help you make the most of every minute.
Instead of randomly deciding what to post every morning take one day a week to look a head at what you want to post for the week. You don’t have to write out every caption and have every shot (but you can if you want to.) Instead, planning helps you see opportunities rather than flying by the seat of your pants. By having a plan for what you want to post you can find the time to create the content and see when there are potential gaps rather than scramble last minute.
Create Content in Batches
If you’ve ever felt overwhelmed or stuck for what to post, we totally get it. Trying to create quality content on a (very) regular basis isn’t easy. However you can make the most of your blogging time by creating your Instagram content in batches.
Instead of just shooting one recipe or one lifestyle shot at a time, plan ahead to use that time to shoot 3 days to a weeks worth of content. You can also take the time to have some back up photos to use if you aren’t able to get around to creating something according to your plan.
Reuse Content in a New Way
Unless you’ve got some pretty amazing superfans 99.9% of your audience has not seen everything you’ve created. In fact, a majority of your audience has probably only been following you for less than six months. Don’t be afraid to jazz up some content from your archives.
This is also important to remember as you create new content. Instead of just shooting from one angle find different ways to capture the same image. That way you can re-edit, crop and position in a new way in a couple weeks.
For example: say you’re a food blogger and you created an amazing granola recipe. Instead of just shooting it on it’s own try putting it together with a combination of other foods in a couple angles. That way you’re getting 3-5 pieces of content to share over a month versus just one.
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What Do You Think:
- Do you have a schedule for your Instagram?
- Would you ever create one?
- What time of day do you post?