Use these techniques to drive traffic to your blog with Instagram.
By now, if you’ve been reading our posts on Instagram over the last month, you already know how important of a platform it is for bloggers. However, a huge misconception about Instagram is that it’s just for branding and doesn’t drive any traffic.
This myth might have been true 24 months ago when Instagram was relatively new on the scene, especially for brands and bloggers, but in 2016, Instagram has definitely hit a peek when it comes to attention AND driving action.
One major reason we both love using Instagram to drive traffic to our blogs is because we have the control. While Pinterest and Google are still very important traffic drivers, you’re at the whim of someone else searching for your content. While in Instagram, you are sharing what you feel is most relevant for your audience.
Today we’re going to dispel the myth that Instagram doesn’t drive traffic and show you how you can drive traffic to your blog using the power of Insta.
Drive Traffic to Your Blog Using Instagram
Build Trust First
Before you can start using your Instagram for driving traffic to your blog, you first have to build trust with your followers. What the heck does this mean? Well, if you just started following someone, it takes a while before you start to know what they’re all about. Look at your Instagram like you would a friendship or a new relationship. Before you can go asking for any favors you have to build up a history with this person. Get to know what they like. Ask them questions. Share stories. Share tips, advice, humor, whatever it is that you can add to their day, add it. Only then, will your followers know and like you enough to want to take action when you go in for the ask.
Provide Native Content
One of the best ways to build trust on Instagram is to provide content native to Instagram. I know this seems counter intuitive at first, but when you make your user’s experience as seamless as possible they will be able to consume more of your content (thus building more trust, you see where this is going.)
You can do this by sharing simple recipes straight to your Instagram without having people leave your page. Look at your Instagram almost like a second micro-blog and provide content that people can’t get anywhere else. This way, when you are asking your followers to leave or take action it feels more important and special versus the only way they can consume what you create.
You might only share 1 or 2 recipes a week on your blog but you can share what else you’re cooking, eating and doing using Instagram.
Create a Compelling Reason to Leave Instagram
Once you’ve established trust and valuable content native to the platform THEN you can use Instagram as a tool for blog content distribution.
Rather than just tell followers to go to your blog, share another side of the story you’re trying to tell. Maybe you write about why you wrote the post or why the recipe is worth making. By giving extra while also teasing some of the content inside the post, people will be more compelled to actually leave the app.
Have a call to action in your post
This one is pretty self explanatory but it’s important to mention. When you want your followers to take some kind of action make it clear how to get to your post.
For example, if I’m promoting a new recipe at the end of the Instagram caption I will write
“Get the recipe from the link in my bio”
Use Your Bio Link Wisely
As you know, on Instagram you get one link and one link only. This means you should use it to showcase the best of the best. Maybe that means always keeping the freshest blog post up or maybe it means keeping your most popular post in your bio link.
When you aren’t promoting anything special you can also make a landing page special for Instagram users. On this Instagram landing page you can include a link to your about me, your most popular posts and maybe even some special content that’s made just for your Instagram followers. This is a great way to make new readers feel special as well as make their lives easier by showing them exactly where to go on your blog.
Track Traffic Using a bit.ly Link
Finally, in order to measure all of this effort, we recommend using a special tracking link for any link you put in your Instagram bio.
This is because Instagram on mobile does not show up as a referral source on google analytics. When you click on someone’s bio link it opens up the Safari app which triggers the traffic as direct traffic.
By using a service like bit.ly where you can shorten then track your link you can see exactly how much traffic is coming from the unique link you put in your Instagram bio.
When you use these techniques there will definitely be some experimenting and trial and error. When you measure each link you can easily see what works and what doesn’t.
For example, I found that posting dessert recipes on my Instagram at 8:30-9pm EST has been huge for driving traffic. I wouldn’t have known exactly why unless I had used a tracking link.
Viva la gram 😉
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What Do You Think:
- Have you used Instagram to drive traffic?
- Have you found any techniques that work well for you?