The Goal Digger Series is a series of interviews with entrepreneurs, bloggers, freelancers, and all-around go-getters that inspire us.
It’s safe to say that we totally admire people who have a go-getter attitude. The one’s who are so blinded by their passions, that they do whatever it takes to make their dreams come true. In fact, these are the people that inspire us to keep going. The road to success isn’t easy, in fact it’s full of temporary failure, but surrounding ourselves with those who are traveling this road, or have traveled this road, is what reminds us to keep on keeping on.
That’s why, we’re starting a new series here on BGB Community: The Goal Digger Series. Within this series, we will interview entrepreneurs, bloggers, freelancers, and general go-getter badasses that we admire, to give you a peek into their journeys and their lives. Our hope with this series is to inspire, motivate, and show that it’s not all rainbows and butterflies to the top.
Our first interviewee? The one and only, Nicole Culver.
Nicole Culver is the host of the Blissful Bites podcast and founder of Blissful Eats, an organic snack company. Her goal is to to help women get focused, follow their dreams, and be happy in their everyday life. Nicole is a work-at-home mom to two girls, loves cooking, the early morning, and lots of coffee.
Let’s do this, shall we?
Tell us a little bit about what you’ve got going on: your company, your blog, and your podcast.
I am the owner of Blissful Eats snack company and the host of the Blissful Bites podcast where I share stories and business tips from other female entrepreneurs in the food business. The podcast has opened up some other business doors, like to the Food Entrepreneur Summit! I spend my days juggling my businesses, but try to have a focus for each week (or month), like with the summit! The summit is by far the focus of May + half of June. It’s been AMAZING to come together with other entrepreneurs to put together a really great series for other women in the food industry. My husband and I are both entrepreneurs, so we split our days between work and our two girls.
When you were a child, what did you want to be when you ‘grew up’?
A teacher…always! Literally thought I’d be a teacher my entire life!
How did the idea for Blissful Eats come to you?
I was teaching and super burned out. I had gone to Integrative Nutrition to be a health coach and was doing that part time after school. I was cooking and baking with my clients, and then sharing with everyone I knew. People had told me for a while that I needed to start my own snack company with my staples I made all the time! I was planning my escape from teaching and I figured I would give the Health Coaching /snack company a shot. I went on summer break at the end of June and gave myself until August 15th. If I sampled and tested in my local community and the response was good, I would quit. I spent the summer at farmer’s markets, yoga studios, and gyms, and gave out granola and nut bites all day long. The response was overwhelmingly positive, and on August 15th I quit teaching…and never looked back!
Looking back at the commencement of your business, what is one thing you wish you would have known?
Gosh, besides everything? I knew NOTHING! I wish I knew that I had to make connections and build relationships with other entrepreneurs that had already been there.
What were you doing before you started your own business? What was it like to quit and focus on your side hustle full-time?
Teaching 4th grade Special Education in Queens, NY. It was pretty much ridiculous, but a lot of the time I had no idea what to do! I felt busy, but wasn’t sure what I was doing.
What is the most unexpected thing to happen to you on your business journey?
The podcast and the response I’ve received. In a way it feels like it’s been a long time coming because I’ve wanted to share other people’s stories, but the reaction to it has been very humbling. I’m grateful for every single listen, tweet, and email I get!
Can you tell us how you felt upon seeing the first sale of your product?
It was pretty cool, but honestly the COOLEST was seeing Blissful Eats on the shelves of Whole Foods! That has been awesome!
What reservations did you have in the beginning, and how did you combat those thoughts?
Money! Having a food business is expensive. We’re self-funded (for now). It’s scary because you have to put up large amounts of money for things like packaging plates and design costs, and at the beginning you just kind of pray you sell it. That’s probably not the best business plan, though. I combatted it because what was the alternative? To not do it. To not have my company, and then to go back to my teaching job. That would have been fine, but I wouldn’t have been happy. Being an entrepreneur means taking risks. You don’t know at the start if it will pay off, but you work hard, show up consistently and do what you can everyday.
What has been the most successful marketing tactic for you in the digital realm?
Connecting with influencers. Hands down.
What is the best piece of advice you’ve ever received?
Can I be super cheesy and say “follow your heart”? My mom has literally drilled this into our heads. Best advice. When you’re not happy, you need to check in with yourself and figure out what you need to do to get there. And then..actually do it! Don’t just think about it.
Favorite TV show? I know you feel me when I say…RHONY. Or Friday Night Lights.
Starbucks or Dunkin’ Donuts? Starbucks. But really can I make this not rapid fire and say my local coffee shop, Kookaburra.
Favorite musician? Can I pick favorite today show anchor instead? Willie Geist.
Favorite podcast? Amy Porterfield!
Entrepreneurial role model? Chalene Johnson
Favorite workout? PiYo!
Favorite way to eat granola? On top of coconut yogurt with almond butter.
To get your own Blissful Eats granola, click here!
Here’s where you can follow Nicole’s journey to granola queen:
Nicole is hosting a “Goals Workshop” this Thursday all about goal setting and how to achieve your goals. Sign up here!
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