We share four quick tips for writing effective blog titles that will grab your potential readers attention.
You’ve probably heard that age old saying, “don’t judge a book by it’s cover”. While this virtue is admirable to follow in regards to humans and relationships, unfortunately the blogging world largely revolves around judging a book by its cover.
While content is king in the digital media world, the title of your articles and posts can make or break you. The title is the root of all readership – it’s what gives your readers an expectation, persuades them to click on your post and read. Titles are utilized in emails, features, search engine optimization, social media – they are your selling point, and therefore, of the utmost importance.
Yet, something that seems so simple is actually incredibly calculated.
Too often we see wonderful content dragged down by its less-than-persuasive titles. Or blog titles that do not connect to the content, and thus, disappoint the reader. With all of this said, we thought we’d go into what it takes to have catchy headlines that grab your reader’s attention.
Let’s get into the five simple tips you can utilize now for better blog titles.
4 Quick Tips for Writing Effective Blog Titles
Optimize for SEO/social media
Just as keywords are imperative within your content, their placement is equally crucial within your title. Every time you write your blog titles, you should be thinking about what your reader is already searching for. Using the Google Keyword Planner Tool is a great way to understand what people are searching for, and to choose a keyword that capitalizes on that.
Additionally, it’s best to strategically place your keyword at the beginning of your title so as to catch your potential reader’s attention. If someone is searching for different ways to make their own face masks, their brain is going to be scanning for “face mask”. Using a title like “5 Face Masks You Can Make at Home” will catch their eye.
Being specific with your blog titles to give reader’s [accurate] clues into what they will be getting from your article is an increasingly important tactic. First and foremost, it’s important to make sure your content matches up with what your title is promising. Once you’ve established your quality content, be utterly specific in the title about what it contains.
If you created a chocolate chip cookie recipe and added a recipe video to your post, we recommend creating a title like “Easy Chocolate Chip Cookies + Video”. This will entice readers to view your content because of the well-known attractive nature of recipe videos. Who knows – the reader could have been on the fence, but were curious to watch your video, so they clicked on your post. It just adds a little umph to an otherwise ordinary title.
Consolidation is key
This is important to remember, however, this can vary depending on content. The rule of thumb is to simply always keep in mind how you can consolidate titles for a “less is more” approach. Not only does consolidating titles help with keyword focus and SEO, but it gives your reader a glimpse into your content without overflowing their mind with useless words, and makes for more shareable content.
As it pertains to food blogging, we know from experience that it can be hard to consolidate a recipe title when you feel like every ingredient deserves to shine. To make these titles brief, choose only the ingredient super stars, and whichever ones are added as keywords the most in your copy. Say you’ve made a margherita pizza with broccoli, zucchini, tomatoes, and spinach. Instead of a Broccoli, Zucchini, Spinach Pizza with Mozzarella, you could use Veggie Margherita Pizza.
Before: 15 Easy Breakfast Recipes That Will Have You Out the Door in Ten Minutes
After: 15 Easy Ten-Minute Breakfast Recipes
Just like the sequence and length of wording matters in your blog post titles, so do the words you choose to use. One fun way to spice up your titles is using alliteration. The benefit of using alliteration in blog titles lacks a scientific explanation, so forgive us here. Plain and simple: humans find alliteration attractive. Something in your brain ticks when you see double consonants. It’s a fun way to switch up your title and grab the attention of potential readers.
Additionally, choosing adjectives and phrases wisely is important. Choosing words that strongly and concisely describe the content can aid in the persuasiveness that you’re looking for; these words will make the reader feel like they are missing out if they do not read your article. We don’t recommend using strong adjectives for every single blog title, but choosing articles wisely that you feel are deserving of these additions.
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To help you in your blog title efforts, we’ve created this FREE PDF formula sheet. Simply input the words that relate to your blog post topic to compute the best title for optimal readership!
What do you think?
What is your thought process when creating your blog titles?