Growing an audience is great, but if you want to make lasting change and have true influence through your platform growing a community is key. We’re here to show you how.
If you’re a blogger, or a blog reader thinking about starting your own blog, you probably know that the words “tribes” and “community” are thrown around the blog-o-sphere like hot cakes. I don’t know if that analogy makes a lick of sense, but what I’m trying to say is these words are used all the time. Everyone will tell you “you need a tribe” “community is everything” “tribe tribe tribe tribe tribe.” Actually no one says that last one, that’s just me being annoying.
I’m sharing this because that was my experience when I started blogging. I felt like there were little blog clubs everywhere that I was supposed to be joining that had all the answers. I felt like people were making blogging friends left and right and there I was floating around in my little blog bubble, blogging for, what felt like, no one.
I’d get frustrated when, after six months of blogging, I was lucky if I had maybe 2 comments on a post.
What was I doing wrong?!
And then slowly, it hit me. For my first year of blogging everything was all about me. I really was an island floating in the internet just waiting for some shipwrecked reader to float by. I sat waiting for comments, instead of being proactive and building relationships. I thought of other blogs as competition, rather than a collaborative community. I wondered why no one was interacting with me, instead of looking critically at my own writing and content.
Finally I had the sense to ask: Ok, Georgie who is this blog for? Is this a digital diary or is this a powerful tool to help inspire and connect other women trying to build their healthy, joy-filled, meaningful lives?
Once I established my blog wasn’t a diary, it was a powerful platform, I had to figure out the next step.
What is that next step, you ask?
Blogging, creating an online platform to share your important message, is a process of connecting. To make an impact, you really need to connect with your audience, with other bloggers big and small, with the companies you want to work with. It’s all relationships. It’s super easy to forget, cloaked in a screen and keyboard, that there are regular people behind all of this. And they’re the ones that are going to change your life, and you can be the one to change there’s.
It’s imperative as a blogger to adopt a connection mindset – relationships over transactions will always win in the long run. This isn’t a shortcut, a hack or a sneaky tip, this is a forever strategy.
Ok, ok, I get it. But how do I do this?
Connect with other bloggers
Sorry if this one sounds obvious, but it took me waaay too long to figure it out. If you’re new to a community you have to dive in. Read other blogs in your niche and comment. Not just “yummy” but something meaningful. Actually read the post.
Do this with a small group consistently. You can find new blogs by reading the comment sections finding people you connect with. You don’t have to love every blog, but when you do find one you love, be sincere. No one has ever been annoyed by a genuine compliment. But don’t just stop at their blog. Connect with them on social, direct message them, email them. Tell them you appreciate what they do.
Again, sounds super simple but it makes a world of difference. You know who reads, shares and loves blogs? Bloggers. Yup.
They’re not your competition at all, they’re your best friends.
Become a Part of a Community
Well if you’re a healthy living or food blogger looking to connect, you’re in the right place. You may have noticed this blog is called BGBCommunity and that’s for a reason. It was designed as a community first and always.
To become a member of the BGB Community – follow this link to apply – if accepted you’ll be invited to our private Facebook group. In the meantime, use the hashtag #bgbcommunity on social media to connect with fellow BGB Community members.
Create Your Content Like You’re Sharing it With Your Friends
You know that question I asked earlier? “Who is this blog for?” Answering that question will change the way you write. For a long time I wrote like I was yelling at (a mostly empty) audience of strangers. My writing was so dry, too long and had none of my soul in it. I imitated what I thought a healthy blogger should sound like (who knows what that meant?!)
Now that I know who my audience is, because I’ve finally connected with them, I know that the content I make isn’t for me, it’s for them. I write how I speak. I only write about what they care about, I share my soul, my thoughts and so importantly, my struggles with them. And if they take the time out of their day to comment, I respond, and more often than not, visit them where they are whether that’s on their blog or their favorite social platform.
If this seems like a lot of work, you’re right, it is. But it’s the most important work you do as a blogger.
Build Your Own Community
Beyond this fierce tribe of blogging unicorns, don’t be afraid to start your own herd of fellow bloggers you admire. That’s how this all started. Like actually. I wanted to connect with a couple chicks on a more meaningful level than just comments and I invited them to a Facebook group. And now we’re casually taking over the world. It can happen my friends.
What do you think?
- How have you built the community around your blog?